THE RISE OF LIVE STREAM IN THE PHILIPPINES
Posted by Brian Tulabot on
Nowadays, when we open our social media applications and scroll further, we will oftentimes
encounter a live broadcast video on our feeds; may it be a game live stream, online selling of
products, webinars, and many more. Unlike before, live streaming is now widely known as a
new way to deliver video content.
We can safely say that the rise of live stream for the past couple of months is due to the
restrictions of quarantine that is being implemented in the whole world because of the
pandemic. People need to move forward and adapt with the new normal; thus, maximizing the
use of internet’s connectivity with networks of people and use it as a bridge to continue our way
of living before that has been interrupted.
However, we shouldn’t disregard the fact that live streaming is a convenient and inexpensive
way to express your craft that’s why it became a buzz to content creators. With only using few
equipment, you can now easily set-up a one-man show is up that is ready to be viewed anytime
by your audience in the platform.
Needless to say, live streaming is now being embraced further as an uprising way in the
broadcast media field. As what Lloyd Luna, RSP described it in his article in Manila Times: “Live
stream is the new broadcast”, which is indeed true with the need to find other way of video
production that we have to face this new normal.
BUT WAIT, WHAT DOES LIVE STREAM DO FOR US?
The pandemic became the principal driver for live stream to grow this big in our time. With also
the aid of the internet, live streaming helped us to carry on with our lives and still celebrate the
life we used to have before even though it is now virtually done. Continuing some of our planned
and unchangeable events for this year through live stream somehow kept our sanity and
reduced the stress that we’ve faced when the news broke out that we can’t go out until
indefinitely.
It also serves as entertainment in a very cheap and comfy expense inside our homes.
On the other hand, this has also been a favorable way for content creators or even business
people to promote their thing. Live streaming reduced the time and expense in video production.
With just internet connection, camera, and streaming platform, they can finally let their content
be witnessed by their viewers, while also getting a real-time feedback from them.
Menawhile, some business has also benifitted with the use of live stream even with the threats
that surrounded the industry this pandemic. Now, with online selling using live stream, some
business can easily reach out to their market and sell instantly without having to go physically to
their stores, and the transaction for the reservation of the product made simple with “mine” basis
on the comment section.
THE “IN” THAT’S STREAMING LIVE TODAY
With the rise of live stream and its less complex way to reach people, a lot of things has now
been integrated with the advantages of this “new broadcast”.
In fact media outlets like television and radio also started to present their shows on the internet
by live streaming it on their respective pages. You can catch the shows of television channelslike ABS-CBN, playing live in their YouTube channel. Radio stations like DZMM TeleRadyo and
90.7 Love Radio have also added live streaming as a way to reach and engage with their
audiences.
Live stream has always been the number one partner of the gaming community. In which, the
gamers can entertain other gamers or even just the onlookers with the live showing of their
gameplays in various platforms like Twitch and Facebook gaming. This birthed to the faces of
well-known live stream gamers which is now even regarded as celebrities in the country, like
Alodia Gosiengfiao, Bianca Yao aka Biancakes, and the Nexplay Solid Gaming Team for the
famous mobile game, Mobile Legends: Bang Bang.
This also became a new way for advertisers to widen the reach of influence and awareness for
their product through partnership with these gamers where they promote through their live
stream that reaches thousands of peopl and their platforms that’s also been following by their
viewers.
Events like concerts are now also being held live online following the safety protocols this
quarantine, avoiding the usual crowded concerts. Sunday churches are also now being live
streamed as well for our religious brothers and sisters to still fulfill their devotion in this trying
time.
Meanwhile, with the implementation of online classes, the educational field is also maximizing
the use of live stream to provide learning for the students. Some online classes are being held
live within Facebook groups or other educational platforms, and webinars are all over the
internet as well.
HOW IT IS SLOWLY BECOMING A BIG DEAL IN THE COUNTRY
If you still overlook on how big of a deal the live streaming community is in the country, then let
me tell you about this recently established organization which aims to
professionalize the live
stream
industry in the country: the
Philippine Association of Livestream Professionals
(PALP). PALP was also founded by Lloyd Luna, RSP in which they also provided the five core
competencies of a live stream professional.
With the demands of live stream in the country, people are now taking it to the next level, even
making an organization body for it that sets standards for live streaming professionals. This
affirms that live streaming is now something that we should watch out for and strengthens the
statement that live stream is the new broadcast.
You can check the
competencies here
and for more information about PALP, check their
Facebook page here.
The demands for live streaming equipment also arose this pandemic, making an opportunity for
entrepreneurs to open a business for video production needs. Various online shops on Lazada
and Shopee has now also considering to sell equipment for live stream and video production.
Consequently, if the countless of shops for live video production confuses you on which to settle
for, then let us gladly ease your hunt for the best shop because Enhance is here to provide you
nothing, but only the high quality equipment you will need. Visit our website now and start to
empower your vision for your live stream: www.enhanceyourvideos.com
WRAPPING UP
As we are now facing the “new normal” life today, the evolvement of our needs advances just
like with the rise of livestreaming in the country. It is with big thanks to live streaming that it built
a bridge for us to establish a place that helps us proceed with our quarantine lives inside our
home and developed a space for us to reconnect on what we’ve been missing to do with our life
before pandemic. Live streaming is truly a must to look forward to because it is not just the new
broadcast here in our time, but also the best partner we have in this new normal